It's no secret that the Internet comes more and more people. Was not an exception and buyers of apartments in new buildings. The global network is becoming increasingly important for developers and real estate agencies and more likely to have recent negative than positive reputation in the online forums. Most developers do not know what to do with the forum not long ago, before the mass emergence of Internet forums, the majority of investment and construction companies in order to maintain an impeccable reputation was enough to have positions of influence in most of the trade press. By the way, today, this rule has not been canceled, advertising in the media real estate is still needed. This not only calls potential buyers, but also guaranteed protection from evil rumors, at least in those newspapers, magazines and online publications, which were purchased advertising space. Most developers understand this, but at the same time do not know what to do with independent Internet forums, whose influence is great. The fact that more and more potential buyers of apartments in order to obtain unbiased information about this or that new building immediately after visiting the official site or office developer trying to get an independent Internet forum, where quite often see some other information. As they say, we have no more ideal developers, which we can not say anything bad. The significance of the presence of contractors in the global network has grown considerably due to explosive growth over the past 2-3 years the number of independent Internet forums devoted to the construction of a new building. You can definitely say that today there is practically no more or less large housing projects, which has no internet forum set up its equity holders. Moreover, some projects are even several online forums in which opinion leaders from among the buyers of apartments form a sufficiently strong ownership group. " What is the fault of developers? No one argues that all developers are perfectly fulfilling their obligations and do not deserve any criticism from Internet users. In addition, the online forums often expose the very real crooks. And it is an indisputable fact. But at the same time, developers have often become the most genuine victims of Internet forums on their own fault, but rather because of poor positioning. For example, instead of being honest about the delay deadlines homes (it happens often) and officially explain what is happening to future newcomers by showing them the objective reasons for the delay, their stool forumnye duck rolled posts about how everything is fine and good. Like, what you all panic here, pessimists unhappy. This approach was originally incorrect and can not cause anything but an additional stimulus audience forum. The fact is that any negative information is perceived by a priori in most forums as a truthful and positive - as proplachennaya, especially if it's actually proplachennaya and all holes in this. These are the laws of Internet Psychology. To make matters worse, often these stool forumnymi ducks developers are some student interns or the least popular in the company of realtors who are trying to calm far the most stupid apartment buyers for its inconclusive, and sometimes idiotic posts. Ultimately, such a policy leads not only to reduce the negative background on the forum, but also for its significant growth and, consequently, to a significant drop in the pace of sales has not yet implemented apartments. " Where does libel forumnaya Unfortunately, the online forums are not necessarily independent and objective sources of information. Quite often a straightforward nickname may be hiding paranoid holders, publicly exaggerating its painful fears, or fired for absenteeism systematic negligent employee of the builder. A lot of slander may bring competition and banal. In this case, it is not a developer per se. Typically, these are serious people who are unlikely to sling mud at one or another internet forum construction site competitors. "We are talking about many realtors real estate agents, developers implement new buildings. Everyone knows that in order to increase sales, many developers are only welcome, when an agency takes in pursuit of their square footage, asking for only a tiny percentage of the sale and no exclusive conditions. In principle, no one has canceled efficiency of our dealer network, the more so if it does not complicate the life of any contractual obligations. That's just often enough no one controls the operation of such a spontaneous network. As a result, some unscrupulous agencies decide unilaterally, without asking the consent of the developer, to adopt the tactics of demonizing competing new buildings, of course, one of which sell apartments they do not. "Personally, I know these agencies, where the leaders make the realtors write banal defamation adjacent building, silly thinking that the only way to save it from imminent closure and its inexorable rielterskuyu store a la the" Company 90 ", - stressed the head of the" Red Words ". With regard to business reputation, with the perpetrator may be required to refute popular Internet sites and information in civil proceedings, in the presence of losses caused by this information, to request reimbursement. Positive judicial practice in these cases there is, but it is worth noting that it is quite rare. Besides, is not always possible to identify the writer of slander under any nickname. For example, if this is done from an Internet cafe. At the same time, in practice, people who write slander on the internet forums, never to take precautions, therefore, to determine their IP-address as a rule it is not difficult. Do not rush to give money to the PR-agency First of all, do not rush to give their money to dubious PR-agencies, boldly promising to solve any problem on an Internet forum. Firstly, it is impossible to deceive all the people and make believe that there is no problem. In the best case we can reduce the level of negativity. Secondly, quite often, getting your money, PR-agency most likely to place an ad on the website www.free-lance about finding a student to work on the forum. Then the very next day, a teenager who does not have a clue about any property, nor on how it works on Internet forums, will begin to spread their "baby" posts. Of course, there are good agencies that work out faithfully paid them money, but they are so small that finding them without advice of friends and acquaintances - a lot of luck. Tips The best that can be offered to developers to create it yourself online forum dedicated to the construction of the house before the start of sales of flats. It needs to fill all the information that may be useful to future settlers. Thus you will initially fill the information vacuum part, which, because of the psyche of most people is the basis for most of the negative rather than positive, especially when paid some serious money. You must understand that real estate investors forum - this is to some extent electrified social network where any lack of information gives rise to the most unpredictable of assumptions and speculation, especially given the recent bakrotstv largest real estate developers. And later, when the forum will be visited, you should not throw buyers. Try to find a competent person from your company who will regularly inform customers about the progress of construction, to respond to current issues. In the end, the forum can "settle" no one insider, who is miraculously not only the same as all the shareholders of the house, but no one other engineer who has a direct relation to the construction of houses and permanently "merge" him secret information about what all goes according to plan and is about to bring up the same tower crane from Germany, because of which construction was halted for 3 weeks. Only in this way, waging an ongoing dialogue with customers, you can save the loyalty and, consequently, the overall positive background on an Internet forum.
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