Observed in the past two years the state of economic instability has been on the market of real estate management is much larger than it might seem at first glance, the implications. According to experts of the Management Company "Fragra", these effects are only beginning to be felt. However, not all of them are negative. The ongoing changes in the market today are largely a natural reaction, an attempt of the participants in the first place, management companies, to adapt to new situations. Moreover, today's reality in some way encourages professionals to seek new methods of work and improve its efficiency. Offer "On the one hand, there is indeed a movement, the moderate growth rates and sales prices - says Michael Shutov, Commercial Director of the Criminal Code" Fragra "- but it can be stated with two important caveats. The first - is that real economic reasons for this phenomenon is still not yet available. The second - just to talk about a return to pre-crisis period only makes sense when it comes to projects located in the capital cities. Of course, the crisis hit, and for them, but the business community are not in the broader sample. Consequently, many potential tenants and landlords will be able to recover faster. " If we consider the regions, then according to experts MC "Fragra," the vast majority of the ongoing projects there is still frozen for an indefinite period, but the developers have serious trouble finding financing. "And this is applicable to any project, not just regional. In the past they were a constant source of income and understandable, it is now - an unstable and uncertain, - adds M. Shutov. - One of the most difficult for the market impact of the crisis can be considered just porushennye business plans. As a result, the expectations of developers today are unsubstantiated: no pre-counted and understand project costs and margins, no objective improvement of investment environment. " Not surprisingly, from the beginning of "a period of economic instability" among the owners started the "boom optimization of costs." However, the very concept of optimization also requires quotes. In other words, the change in key indicators of crisis, developers canned business processes so that the border is not much payback moved. Once the market has begun to move, and began review of previous pessimistic business plans and there was an urgent need for new services, primarily in engineering systems audit and inspection the general condition of the property. Now a professionally managed company without increasing the cost of the contract, offer more than before, a list of standard services. The basic idea behind the development and promotion of services for managing and maintaining facilities is now a customer's savings, carried out in a professional manner and without compromising quality of service and condition of the building. For example, a big draw energosbregayuschih introduction of technology. Another trend - the use of mobile linear groups for planning and validation work in order to reduce costs for the existing staff and maintenance of engineering systems. As for those who provide management services, in the opinion of Michael Shutov, their composition has not changed significantly. Still dominated by a) facility-operators, and b) the company-discounters. "To be sure, there are two types of discount stores - says Commercial Director of" Fragra "- and those companies that are in crisis they came to meet their clients, reducing the value of the contracts so far as was possible without loss of quality (15-20% of maximum ) are also formally discounters. It should be noted that there is a fundamental difference between those who are in the austerity committed to high standards and those who did not and does not intend to. The latter supposedly ready for the customer to make discounts that are incompatible not only with the good work at the facility, but also often work at all. Alas, the occasions when such discounts were 70% or more of the initial value of the contract are not single. " According to experts, these companies will continue to be demand for some time about a year and a half. That's how much time you want the objects on a massive scale revealed the consequences of their "work" and some vector of demand has changed. Interest in the services of professionals, of course, also exists, but is still not large enough that, in general, naturally, he will rise when the market will start a real movement. Overall, despite the fact that, compared with 2008 profitability for asset management companies was halved (previously it was 20-30% today - 10-15%), significant changes in the composition of market participants in connection with the onset of unstable economic situation does not happened, according to analysts MC "Fragra" in the next year or two will not happen. "Hardly any of the major Western players dare to go to our still not fully formed - even if it comes to the capital - market. In the same way, hardly anyone from the professional MC, held out in the most difficult times, now it will leave "- summarizes M. Shutov. The current state of the market demand caused by several factors. On the one hand, the growth in demand for services of companies engaged in professional management and operation of real estate. On the other - rather specific nature of this demand. Due to the evolving needs of customers operators expand their portfolio of services provided. So, company "Fragra" said a wave of complaints of the owners (as a rule, small and medium) to assess the quality of current management. Previously, companies and projects of this scale is rarely resorted to the services of management companies, and do not particularly interested in them as clients. Such a "one-off" consulting and auditing is of great interest and is still free, but clearly a very promising niche, especially given the fact that overcoming the current economic instability - the issue is not immediate, but the medium term. As a rule, consumers of such services - the company a year or two ago, hired an operator-discounter. "Unfortunately, the imaginary economy of the owner in the amount of dumping standard discounts of 30-50% (sometimes more!) Of the contract value is not comparable with its subsequent loss. And they grow exponentially with the increase in the area of a building or complex. Reducing the cost of facility-operator services for more than 30-50% without quality loss physically impossible "- says M. Shutov. There is still relevant today trait - the fact that many market participants interested in long-term ownership of their property. Moreover, since the activity of investors is very moderate, quality investment projects are quite high. That is why the gap between the classes A and B becomes more noticeable. Those who are planning to sell your property, often refuse inside the CC, in favor of external, to increase its capitalization and provide a potential buyer as a single complex. Latest availability of professional MC interesting for another reason - it saves him from having to spend (ie, the order on the side) audit, to assess the object before you buy. Typical for the "crisis" and pronounced to date feature of the market - this is a large proportion of objects, primarily in offices, are jointly owned, and often, in addition, leased small blocks. In such cases, conflicts between the owners of almost inevitable, as well as the emergence of many controversial issues related to the settlement of relations with tenants. Engaging a professional MC, fulfilling the function of the auditor, is becoming an increasingly popular way to resolve the deadlock. CC evaluates the quality of the current management and operations and their costs and helps negotiate, arrange for all owners of the object common business processes and offers ways to optimize costs, etc., without claiming at the same time to participate in the management of the object as such and, in First of all, financial flows - all of this remains in the hands of the "interior" of the Criminal Code. "The current situation in the market created a demand for this unique service provided by our company as the creation of customer management company" turnkey "in accordance with his wishes and needs of a specific project - says M. Shutov. - And this MC is able to act as an "external" to any other sites. Given that today, for various reasons, the owners are still reluctant to involve third parties to process control, this scheme enables it to a professional level by the company and thereby avoid the problems that often confront the "home" of the Criminal Code. Already implemented a number of projects, for example, RAO UES, and we expect further growth in interest in such services, "- adds Michael Shutov, Commercial Director of the Criminal Code" Fragra. "
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