Companies who give to the rental of luxury housing, faced with an unpleasant tendency to fall 2010: the Moscow real estate market is leaving the foreign occupiers, earlier was the bulk of customers who rented an expensive luxury housing capital. Foreign experts massively cut, preferring the Russian people. Against this background of shrinking budgets and to rent, but not the rates themselves. According to the analytical report of the company Penny Lane Realty, in October 2010, it became clear that for the first time the number of Russian renters exceeded the number of foreigners, which, compared with 2008, the market declined by 25%. According to the head of the department of rent luxury apartments Vadim Lamin, despite the overall decline in the number of foreign tenants, the budgets for rental apartments among the citizens of Great Britain and the U.S. have increased, and among the French, Swiss and Japanese, by contrast, declined. Among the current trends in the rental market luxury homes Vadim Lamin said reducing the number of random operators, which include small broker agencies and private brokers, today the share of transactions with them does not exceed 16% of the total. Abbreviated in Russia reduce the number of foreign tenants is becoming a common headache of many brokerage agencies involved in the sale and rental of luxury apartments, while true, they will not admit it, preferring to keep secret information about the unpleasant changes in market conditions. However, according to Vadim Lamin, some companies are continuing to work with foreign clients a high level: for example, one of the last of these deals for Penny Lane Realty was the conclusion of a contract with a foreigner to rent for $ 15 thousand a month. Although he was immediately surpassed a wealthy Russian, renting an expensive house for $ 25 thousand per month. "Although the traditionally expensive luxury housing was intended for foreign customers, who, in fact, and formed this market, today it is increasingly in demand Russian clients. The reasons for this, in my view, lies in the fact that the working of the middle managers of foreign companies have replaced Russian specialists. As a result, our customers now demand an apartment worth up to $ 3 thousand and $ 7-10 thousand per month, while foreign tenants have focused on proposals for $ 8.3 thousand per month ", - said Vadim Lamin. The reasons for his departure from Russia of European experts in the company name can not be, but the increase in demand for luxury housing for rent from the UK or the U.S. can be attributed at least with the recent appointment of former head of BP, Tony Hayward Group to the position of the Board of Directors of the Russian-British company TNK-BP, and its replacement by Robert Dudley, incidentally, has lived in Moscow a considerable period. To work in Moscow came to guide the oil company BP Elite odnushki most demanded apartments in this background become luxury apartments in a low budget. In Russian-tenants to 60-100 thousand rubles from foreigners, from 100 thousand to 250 thousand rubles. Among the tenants became popular one-room studio in the center, which in times of crisis gave up pretty cheap, but today the cheapest deals quickly washed out of the market. Thus, one of these apartments on the street in Cook's crisis give up $ 1.5 thousand a month, but today less than $ 2 thousand snimesh its not. "Apartment owners are especially well-versed in the market, tend to raise rates, not lower, they are aware of what occurs in the autumn season favorable for renting out, so raise prices by 10-15%," - says Lamine. "The market really has increased the number of" insolvent "customers who prefer to rent for $ 7 thousand per month apartment, which costs $ 10-11 thousand everything Against this backdrop, the market, new players, companies trying to earn money by displaying their owned rental housing not very popular in luxury homes. For old time they want to raise prices, but, alas, not the way the competition is too high for such option income apartments with high quality refurbished secondary elite housing, to rent, "- said the head of the department of real estate InmermarkSavills Hope Cat. In anticipation of the championship is significant that the trend for the departure of foreign experts is not confined to Moscow, but for St. Petersburg and even Kiev. Thus, one of the interlocutors GZT said that after the crisis, foreigners stopped coming to Kiev for business. As a result, real estate companies, which previously passed the apartment in a three minute walk from Maidan, fire employees and had to shift from a business audience at the tourists. As a result, prices for apartments in the heart decreased, and this year, tourists could rent an apartment with very good repair and ceiling five meters in height, five minutes from Independence Square for $ 50 per day. "I recently shot some great apartments in Kiev, the price per night for a three-room was 1000-1200 hryvnia (or $ 125-150). Alternatively, for $ 50 you can rent a room in a hotel on the outskirts, "- said a resident of Odessa businessman GZT Ilya Feskov. According to General Director of "RosinvestOtel" and the network VOYAGE Hotels & Resorts Cyril Irtyugi, this trend is largely due to the fact that many companies have frozen projects or to complete them under the old regime, and executives who have been customers of this segment, we went home. "I think it's a temporary situation that will last a maximum of the new year, and is unlikely the market will fall. Ahead of the European football championship, for which the country will attract a large reservoir of specialists - from engineers to engineers who need to provide apartments ", - said Kirill Irtyuga. "In Kiev tendency apartments for rent by the day there are more than 10 years, with rapid development, it was just in the late '90s and early 2000s. Value for money in the hotels of Kiev left much to be desired, so it is logical that in this background began to appear on the service delivery of apartments for rent. And quickly dispersed, homeowners began to work through some centralized office bookings, making this service a complete analogue of the hotel, with the only difference being that in a rented flat in contrast to the hotel guest did not get breakfast, "- says Vadim control system GOST Prasit. Because of problems with the delicious food in Kiev there, the service is short-term rental apartments quickly became popular. However, experts believe that it does not become a serious alternative to hotels. According to Vadim Prasova, the total number of apartments in good repair, and equipment located in the center of town, offering to rent - this is about 3-5% of the total hotel market in Kiev. "With the development of hotel business (and it is inevitable in view of the upcoming Euro 2012), price competition will increase and eventually the prices in hotels and apartments for rent handed over almost equal, and dump the apartment owners are unlikely to all this would make them impractical business" - expert believes. Capricious Capital According to CEO of consulting company MasterKey Dmitry Ivanov, rent luxury homes do not have a severe impact on the hospitality market in St. Petersburg. "The exact statistics on the rental market, I do not have, but, judging by their own feelings, I should note that aliens have indeed become less rent housing, but it was during the crisis. In addition, the recently increased demand for rental elitki by Russian citizens, who may to some extent compensate for the fall two years ago ", - informs Dmitry Ivanov. Deputy Director of the Academy "Bekar" Irina Elder notices another trend: according to her, in 2010, the market rent of Peter, by contrast, are returning employees of foreign companies that rent an apartment worth about 50-70 thousand rubles a month. "The opening of the automobile plant in St. Petersburg this summer contributed to a significant influx of foreigners on the rental market. In this up-market rent is now little active. Expensive apartments almost did not come back since the times of crisis, because landlords are unwilling to cut prices. Tenants at the elite rental market is also small. Therefore, once an elite apartment for rent is exposed, it will almost immediately give up ", - said Irina Elder. As explained in the Academy "Bekar 'owners will not be better just to take the apartment, than it will" kill ". Market short-term lease of the elite in Moscow is also not well developed and it is held, rather, on the agreements with a very narrow range of clients. According to Vadim Lamin, such business is engaged in a specialized segment of the company, "redeemed" from housing tenants from approximately $ 1 thousand per month or more, and then delivers it daily. "This is a costly business: it is necessary to carry out cleaning, keep the maid to a face-control in the selection of clients to the apartment with an expensive repair was not pigsty, and tenants are not worried, why next door so often change the composition of the tenants' - summarized Vadim Lamin.
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