After the crisis, the real estate market turned, finally, the "face" to a potential buyer wants to offer him a new standard of living comfort at affordable prices. For example, ready to finish, which is on an "all inclusive" package will include a total purchase price of economy class and it is not particularly otyazhelit. But are consumers themselves to these new standards of price and quality? The issue price and finish from the builder confidence has never been popular with the mass buyer housing, and there are several reasons: first, it seemed a privilege of business class is irrelevant luxury that can not afford to buyers with average incomes. And for a while this is quite untrue: the objects of economy class usually sold "naked" because it was cheaper and easier. Second, the long-awaited dream of own home into the background all the other thoughts and desires: the main thing - to finally get a roof over their heads, and only then can think about how to inhabit this empty concrete box. Finish loomed large in such a distant (at least five years) term, that it is being preferred and did not think, because her dream apartment will become even more expensive, and it will have to wait longer. Finally, those buyers who did not lack patience, simply do not believe in the quality of finish from the developer - in the memory was still fresh Soviet municipal apartment in which everything, including doors, windows, walls and ceilings had to be done again .. . "The vast majority, and potential and actual buyers do not want to hear anything about finishing in the early stages of construction - to the date of the complex is still far, many still need to raise money and pay close and finish - minor matters. More important for them to buy cheaper than pay, say, 6-10 tys.rub. / sq.m. for some "mythical" finish. However, as the readiness of the object and approaching completion, people increasingly began to think about finishing, we see it and profiles and personal interviews, "- says Irina Romanova, Head of Marketing and PR GC" Pioneer ". This company at one time put on the market of Moscow and St. Petersburg, the notion of "comfort class" - an affordable, but quality housing. And it turned out that the market has been waiting for: the number of buyers who could afford more expensive housing, "the housekeeper," but not "make it" to the revalued in the mass, the "business class", it was quite large. Comfort-class offering them exactly what they wanted - the price 10-15% above the "steward" for the facilities built for a different, higher quality standards. Apartments with finished finished successfully entered in the format of housing which is "to start" going to become not only affordable, but comfortable for the buyer. In particular, the new project - a residential complex class comfort, which will be located in the Northern Tushino - all 100% of apartments will be sold to the finish, with a higher quality than that which is now used to market. The company believes this is a natural stage of development of the property market sooner or later the majority of developers will come to the standards of comfort, class, implying a full commitment to move in apartments. But if the buyer is ready for such changes? "The share of economy-class apartments with finished trim offered in the primary market, 10% -15% of the total number of apartments. This small number of proposals is primarily associated with the quality of the proposed finishes. Until recently, the client was not willing to pay for municipal decoration, which was offered on the market buildings. Now the situation is changing: improving the quality of finishing, the buyer sees this and begins to look closely to the variations of finished apartments. We estimate that 2-3 years is 80% of residential properties will be displayed to the market fully finished "- suggests Tribrat Vladimir, Director of Marketing Complex" Pioneer ". And the goals and means What are the benefits to the buyer is ready, already decorated apartment from the developer? The main thing - it is an opportunity to move into their own homes and live in it. This is what the stage of thinking of buying an apartment is not all: repairs can permanently delay the long-awaited moment of the move. No wonder all the media about the real estate is highly recommended to extend the lease with rental indefinitely even after the paper on your own apartment will be signed and the keys will be in the hands of the rightful owner: in order to empty stone box was a real housing need to spend a long time yet and money. At the planning stage purchase their own homes, many dream of how they will get in your own apartment, and finally will draw it to your taste. That is why the developer of the proposed finish and they can shrug off - again, the Soviet egalitarianism and dull uniformity! Tired and cramped in a parent or a rented apartment, the future owner of the house dreaming of how he had to paint the walls in aubergine color, cut a window in the ceiling or the floor will be covered with linoleum, "a lush garden," it is desirable - with access directly onto the balcony. And only when the time is coming over the keys, the children told him that they want in their room the usual "a pretty" wallpaper, wife - that she categorically linoleum are not suitable, and hired consultants to repair - that at his apartment, Of course, the roof, but the sky still quite far away, so cut a window in the ceiling is meaningless. And even prohibited. As we approach the hour "X" on the estimated costs of repair and timeline for its completion are springing up like mushrooms after rain, and now they want to let them enter the "uniform", but her own apartment, ready to take the residents. Alas, now it's too late - have to wait for the completion of repairs. Which, as we all know, you can stop, but it is absolutely impossible to finish. There were cases where the owners apartment, desperate to bring in the kind of housing, of which they dreamed of, and having exhausted his funds allocated for coming to the unfinished apartment, and lived in a "meat" for several years - amassed the second stage of repair. It is a financial issue, which was initially frightened the buyer in the future can be a deciding factor in choosing an apartment with a finished trim, experts say. "As the developer buys finishing materials on an industrial scale, they are much cheaper than buying them in to one apartment. On average, the cost of finishing a square. M for the developer is from 5 000 to 7 000, if a buyer purchases your own, finishing and materials would cost $ 10 000-12 000 rubles per 1 square meter, "- said Vladimir Tribrat, marketing director of the Civil Code" Pioneer ". For customers who are going to buy housing on the mortgage, your monthly payments will increase the finish by only 5-6%, ie about $ 2-3 thousand rubles a month for a two-bedroom apartment. In fact, we are talking about a cheap loan for repairs, since mortgage rates today are lower than on the consumer. Let's say you have managed to find a quick team, make a good plan for housing repair and finish it in time - quickly, efficiently and in his own style. However, this does not mean that you can now enjoy peace, tranquility and comfort of their new home. After all, your neighbors - top, bottom and sides - now occupied by the same repair. This means that the symphony jackhammers and drills, the smell of paint and cement, construction debris on the stairs, and constantly engaged in freight elevators will guide your life for at least another couple of years. And this is another crucial advantage in the final finishing of houses - after receiving the keys to tenants enough to move furniture and personal belongings, and you can just start living. Is not this all they have long dreamed of?
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