Tuesday, November 8, 2011

Private realtors: dangerous or beautiful? Investigate five commonplaces of myths about their activities, listen to the experts, we make conclusions

Individual realtors working (they are private brokers) can not possibly complain about the lack of attention. Please note, however, is somewhat one-sided: the various editions constantly publish articles dumped on them angry revelations. That, in general, no wonder private owners - serious competitor for major real estate agencies, and these same agencies are "in combination" further and advertisers to the media. The article contains the most common "horror stories" about private brokers and private comments themselves brokers. Stamp number 1: The most frequent criticism unprofessional, tossed private brokers. "Yesterday he was sweeping the streets, and today - a specialist in real estate!" - So elegantly articulated this claim one of the "official" realtor. In fact, hard to imagine anything further from the truth. The fact that all the private owners have been working in the agencies - nothing else over the years by staying in the property market simply did not meet. "The life of our standard - says Natalia (name changed), a private broker with about 15 years of experience in the market. - First person works at the agency, and then, feeling the strength for self-study, goes into "stand-alone swimming. '" So training in all the agencies were private entrepreneurs, technology, know only too well the agency. Moreover, it continues to Natalie, just a fact of care "for free bread," said the professionalism of the person. "To decide to work on their own - not an easy step - she said. - The agency you will have at least the flow of customers coming from advertising. And when you work yourself - there is nothing but advice from people who have been thy customer. " Stamp number 2: do not guarantee and do not check the second "pop" rebuke of privateers - say, private broker ponavorotit you God knows what, find a "moonshine" apartment, and then you will not find it, and claims not to show. In this thesis the author agrees in principle. Only problem is that the "official" realtors behave the same way. For example, all agencies claim that the legal purity checked by selling an apartment. However, in practice it turns out that it is often limited to verbal assurances that "no minutes" sleep, dear customer, calmly. But to give at least some document that the inspection carried out, give up. And it is very offended by the mere posing the question: how dare you demand of us, serious and respected companies, membership in any association, guilds, some papers? Another consideration here is: in the "final" contract (purchase) always appear flat buyers and sellers. And not a syllable of that transaction was brokered by a certain company. Now, as we say in the famous television show, "the attention - the question": and what such a statement of work is different from private owners? Where and how can I, a customer can bring any claim, if the fact of rendering services to me not confirmed? "The property market was once a professional liability insurance professional participants - said Vadim Volkov, a private broker. - But today it is no longer required. But even in the past when the realtor agency has suffered a real responsibility for the loss of his client, the title of ownership, very little is known. Firm is much easier to evade responsibility, succeeding legal entity than the compensation. It's no secret that most big companies working on a franchise system, or using the scheme with a few to legal entities that use a common brand ... Most agencies just say that their liability is limited to the paid commission, and insurance protection, you should look at insurance companies. " The author may add from myself, the NC - a topic for another song. In any case, given the Internet search engine queries such as "The insurance company has not paid compensation to" give miraculous results. But returning to the subject of this article, let us recognize that safeguards clients private owners and agencies are not much different. Check the apartment - a theme which is basically a continuation of the previous one. "While we do not give guarantees - real estate agency assured - we have far more serious channel checks sold apartments to private owners who never dreamed of." Further, inflation is usually followed by a meaningful cheeks and eyes, raising the mountain, from which the customer finds that such a major firm has long been privatized, and in general the Kremlin seized the Lord God by the beard. With such a administrative resources all users of its services should be sleeping peacefully. What can I say? First of all, our country can only be one form of power vziraniya business: respectfully submissive. The people who took advantage of his condition and tried to open the door with his foot in the Kremlin, we all know by name - as well as and where they are now. Others are no longer here, and those far away: the best in London, at worst - in Krasnokamensk. So the statement that all the police with prosecutors sit in the pocket of our realty company - is, however mildly, an exaggeration. "I am six years ago, resigned from the agency, - laughs Natalie. - And still use the same channels of validation. There is a pleasant friend of the Interior Ministry. I called on her mobile, I propose to meet. At the meeting, give the list of people who interest me, and for 1,000 rubles. for everyone. Three days later she calls back to me and to meet again conveys all the information - it also includes information on the property and evidence, whether the citizen was registered in the mental and drug treatment clinics. " "Channels test and private owners, and agencies are the same - agrees another private broker, Constantine (name changed). - Moreover, to check the privateers at times get better - because more is necessary. And the agencies, especially large ones, all processes are very strongly bureaucratized. " In support of the latter thesis author can describe the situation, personal vision five years ago. Sell ​​apartments, realtor, and (of agencies) had power of attorney from the owners for the collection of documents. The customer has expressed a desire to personally see who formerly lived in this room. And (by the groans and complaints rieltorshi for rheumatism), they went to the Maintenance Service. There was active shopper activity, not trying to get a simple, but extended excerpt from the house of the book - it has committed not only to live for today, but all the old ones. Passportist struggled sluggishly (the current data in the computer, but for the past need to get into the paper card in a safe), but, in general, tended to give up. And then suddenly showed rieltorsha initiative: opening his eyes for a conviction, she became nasedat ... to buyers: "Why do you need this extended excerpt!". Such are the "secret features checks" Stamp number 3: cheap, but this dumb question, in which private brokers to determine the real estate beat. Elementary common sense dictates that an individual person is not many of those expenses, which are at the company - rent, branding, all kinds of administrative fees. Private owner only feeds himself, and sits above a huge crowd of agents of different bosses, marketers, advertisers It's no secret that the realtor, real estate agents receive, depending on qualifications, 25 - 40% of what he earned. The rest goes native to the employer. So that option, actually, two. Or services "organized realtor" would cost the customer more - at least 2.5 times. Either you, the consumer will pay the same, but the direct executor of Work (realtor) will receive a proportion less. Because of what, of course, his motivation to do their work to decrease slightly. On a more specific numbers, then at least in private traders is 40 - 50 thousand rubles for transaction support and 100 rubles per transaction. The agency - somewhere between 150 - 170 thousand are just beginning to deal OFFERS. But for the money, as practice shows, the realtor is not working. In good pay must be at least 250 thousand rubles. It is noteworthy that the agency's commission figures do not even try to argue. All of their creativity is limited to the thesis that "free cheese is only in a mousetrap" - the idea itself is good, but some have not very fresh. Stamp number 4: do not have access to databases is another argument that real estate agencies are trying to convince potential customers. It comes down to the fact that there are some "closed" sources of information not available to private owners. Therefore, they say, even with the privateers save some money on services you will lose on that purchase apartment worse. It must be said that such a "closed" tool does exist - and it's called Multilistingovoy system (MLS). Data back provide professional real estate market, and information can also use only accredited players. And the data in the MLS at times really are better than in the public domain. But the problem is that there is no MLS here, but ... in the United States. But numerous attempts to create a different realtor functionaries have something like that failed. The reason boils down to that limiting anyone access to their suggestions, you agree to limit their own and chances are that your product will be sold. That is, to follow these principles of Realtors requires a very large corporate solidarity, willingness to sacrifice his own interests for the common cause. What is the reality, of course not: for illustration look like a bargain once the representatives of the two agencies. Either way, no "exclusive" proposals from real estate agents do not. Market - this is the place where all data derive from a single source, and they are well known. Stamp number 5: do not value customers the latest in the popular "horror stories" against private brokers is reduced to the fact that they work is dirty, all sorts of "throwing" their customers. Of all the other accusations of our consultants, private traders found the most unfair. In their view, such an attitude is more typical just for real estate agencies. The explanation is simple: companies are branding, attracting the flow of customers. You can then recall how at one event slightly tipsy head of a large real estate agency quoted figures: on average, it turned out that every Muscovite my apartment only once in several decades. Hence, each client came to us more unlikely to return, and to tear it as much - our task agents, individuals who have no branding, so just can not work. "The recommendations of former clients - the most important component of private owners - said Vadim Volkov. - To work honestly and do not change the phone to us is simply good. " "The basic principle of marketing: a satisfied customer results in two, and takes ten dissatisfied" - completely agree Constantine. Summary of course, disputes between brokers and private real estate agencies are very much an expression of mutual resentment, and sometimes abuse. It is unlikely that we will be able to make an impartial arbiter in the dispute. However, there is the obvious fact that for more than 20 years of real estate agencies in our market and failed to oust him from private owners. Moreover, today, private brokers shall, according to various estimates, 50 - 70% of the deals - so the question of who gets pushed out, still quite controversial ... and if private owners are so popular with consumers - maybe they are not so bad? Expert Opinions: Nicholas Tyulenev, Managing Partner, Director of Development real estate agency "NEORIELTI", member of advisory board of the Guild of Realtors of Moscow: The commission of the private broker depends primarily on his boot. Therefore, the old master virtuosos, which formed a queue to solve the housing problem suffering, payment request, commensurate with the stated agency today. But it is not "tie" to the said sum or pennies. Alexander Zima, director of sales of real estate company Penny Lane Realty: Private brokers, as well as all people are different. Someone got fired for cheating the organization, someone tried to cheat the customer, someone working for a year and have not learned the difference between restitution and vindication of what categories of persons shall retain the right to use the living room after it is sold to another person. This is the most unpleasant and dangerous to the customer cases. But it happens that employees leave for other reasons. For example, someone could not get on a particular team, someone psychologically can not be hired employee and come every day at 9 am at the workplace - it needs freedom of action, freedom to manage their time. Someone difficult personal or family circumstances, which again must be one's own boss. Anna Levitov, managing partner EVANS: Guarantees realtor described in the contract which is concluded with the client. Additional documents do not need. Moreover, special certificates or guarantees about the "purity" of apartments some network agencies - this is just a publicity stunt. No realtor can not guarantee that the apartment in 1991 was not the first time sold on forged documents, that someone from the previous owners did not conceal the marriage or not misled former spouses, and so on. It's not about guarantees or pieces of paper - they are meaningless, the case in court, accompanied by in case of problems after the deal, the right conduct of the transaction and evidence of good faith purchaser during the transaction. We had a case of two-year trial that we conducted on behalf of our client who bought an apartment, which turned the subject of litigation. We checked the apartment, and the trial was not associated with some defect or error in the transaction when checking documents, that is our fault in causing the trial were not. The trial ended in our favor, and the customer has been with us for many years and recommend us to all your friends, but I am confident that the vast majority of the Moscow real estate agents would not have been free to represent their clients in this situation, and private brokers simply could not help this kind. Olga Saukitens, head of sales, "the Moscow real estate agency": A private realtor can certainly be a good specialist, but one person is very difficult to take into account all the features of apartment sales, while at the agency there is an established system of the organization process, where in a single transaction involved several specialists - an agent, manager and lawyer, which complement each other and are insured. There are private realtors, who are invited on the recommendation. This can be a very experienced person, but if he suddenly became ill and was unable to bring the transaction to the end, the customer left with nothing, and all have to start all over again. While in a similar situation in the agency transaction will be completed by another specialist without losing more time and sometimes money. Oleg Samoilov, CEO of "RELAYT Real Estate": To say that "the services of private traders can not be used in any case," I would not. This is a question that every customer decides for himself. But to whose assistance I would strongly recommend to resort, so it's those agents who, working in the real estate agencies in parallel in private practice. The reason for my categorical obvious: these people - thieves. Realtor at language like a private practice called "leftist." The man who practiced similar methods, in essence, stealing customers, respectively, and the money from his company. Consequently, of decency in this situation can not be considered. If you think that the agency does not help, but only requires a share - had left and become

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