Green-development, which is popular all over the world, Russia has not been properly developed. Developers approach the problem of "green" technology cautiously, for fear of unnecessary costs and confusion from the consumer. This is a fashionable theme is discussed at professional forums. However, the imperfection of Russian legislation does not permit to engage in "green" construction "on a grand scale." In Russia, the "green" facilities until a rarity. As the "St. Petersburg" One example is a residential complex "Swedish Krona", which is building a Scandinavian company NCC. At some sites manage to combine these two terms. For example, in the cottage Bellagio Country Club in Repino favorable ecological environment, the use of natural building materials of high quality combined with a complex energy-saving technologies. In Europe, the use of "green" building technologies have long been the norm. Regulate their use of a number of relevant regulations and standards. In Russia, there is no single national standard. But development on it is already underway. It is planned that it will be the basis for a corporate standard GC "Olympstroy" used in the construction of Olympic facilities in Sochi. As previously reported head of the environmental assessment and certification of the Civil Code "Olimpstroy" Leo Averbukh corporate document will come into force on 1 June 2011. Head of Department for environmental support and training for the Olympic Games in 2014 the Ministry of Natural Resources and Environment Rabadanov Rustam said, during the Olympic construction environmental technologies are actively used. "We continued certification of the top 10 facilities for the 2014 Olympics, by the standards of BREEAM. This and sports facilities, and offices, and housing, and hotels, and transport infrastructure ", - says Rabadanov. Property developers doubt and market participants and government officials unanimously say that Russia needs its own standards of "green" construction. Of particular relevance to energy efficiency should be the norm for all Russian developers. However, to completely copy European standards are not appropriate. This opinion was expressed by participants in the debate that unfolded during the spring meetings of the club of elite real estate experts "Golden Square". Experts believe that the standards adopted in Europe, contains a set of criteria that are simply unsuitable for use in Russia. In addition, some of them do not allow to apply the existing Russian sanitary norms and requirements. In the end, 'appropriate' for the domestic market is not more than a third criteria. "Many aspects need to be adapted. Simply take the rules and use them in Russia makes no sense "- the experts say. Director of Marketing and Sales Home Lab Michael Furkat in the discussion said that the West is the active use of energy efficient technologies have been provoked by a lack of resources and their high cost. "The Western world has realized the need to conserve and reduce energy consumption of buildings. Europe has long developed a system of energy efficiency and each building is given a certificate. A number of facilities save about 20-30% of energy consumption, including water, "- says Furkat. Vice President, Managing Director of OJSC "VTB" Olhovsky Alexander believes that "at that cost money that we have to talk about the efficiency of energy-saving technologies that do not have to." However, if we consider the "green" construction in terms of creating a "friendly person" objects, their use is a major marketing component. "The way the developer thinks determines the quality of the final product. The use of "green" technologies in housing construction, hotels and offices are very important because people spend there much of his time "- says Olhovsky. The expert considers that sell an object that has a certificate of conformity to a particular standard, more expensive is unlikely. For the majority of tenants is also not critical. In any case, continues to Olhovsky, every building constructed a priori qualitatively consistent silver certificate on the European standard LEED. CEO Khight Frank Saint-Petersburg, Nikolai Pashkov noted that the use of "green" technology talks about the overall quality of the object. "On this depends, whether the object is able to keep demand over time" - the expert adds. First vice president of business segments, "International Construction Services" YIT Teemu Helppolaynen says that Russia is widely believed that the use of energy efficient technologies or means to develop a completely new instruments and devices. In fact, according to Helppolaynena, even minor changes in the design of buildings, for example, additional insulation of the facade, can make the home more energy efficient and heat-. In addition, the use of "green" technology allows you to create a more comfortable living conditions, as manifested, for example, in the absence of a draft, a uniform distribution of temperature and fresh air indoors. We should not forget that when you buy an apartment in the building energy saving, the consumer will save money on utility bills every month, year after year, emphasizes Helppolaynen. Consumers interested experts note that consumers and market professionals, speaking of the "green" building, often mean different things. For example, buyers of apartments is not uncommon believes that it is about the ecology of a specific object, the environmentally friendly materials or park area nearby. Players of the construction market is primarily have in mind the energy efficiency, a key part of the "green" building. According to estimates of first vice-president of business segments, "International Construction Services" YIT Teemu Helppolaynena the Russian market, the demand for energy saving systems is growing at 10-15% per year. However, given that energy consumption per capita in Russia is three times higher than in EU countries, this figure is quite small. Market participants predict that the development of building energy-efficient housing starts to develop actively with the private sector. Residents feel more resource costs and are highly interested in reducing them. In addition, the private sector there are so many restrictions that are dictated by sanitary standards and requirements. Helppolaynen notes that buyers of mass housing is still the fundamental factors for the decision are price, location and date of delivery of the object. The existence or lack of energy-saving technology is not yet a key criterion in the decision. According to marketing director of JSC "Tarkett RUS" Vladimir Covic, buyers are now paying attention to what materials and techniques used in the construction of the facility. "This is a common trend. People care about what food they eat, from which the objects are made of household items, how eco-friendly floor covering, they are going to bed. Russians are also concerned about caring for the environment: according to these studies, 74% of people are willing to pay more for goods whose production does not adversely impact on the environment. And it's impressive numbers, "- said Covic. CEO of the companies' TETRA Electric ", Jan Abubakirov believes that the initiative for the implementation of energy efficient technologies must come from the state. "The steps in this direction have already been made. In particular, the 2009 Act was passed, an energy efficiency Green Building Council - adds Abubakirov. - Introduction of modern technologies is necessary to reorganize the country's economy, but these measures are very costly and their implementation to the extent necessary, at the moment, unfortunately, is impossible. " Helppolaynen believes that the development of "green" building requires an integrated approach to both the improvement of legislative and regulatory framework, and to change the culture of consumption in general. "Now the Russians are finally beginning to realize that home heating in a country where short summers forced to extend the heating season to 250 days per year, is one of the most costly articles of the economy. Gradually comes to understand that due to inefficient insulation home consumer waste consumes about 50% of its energy. More and more people talk about the need to implement "green" technologies. This is the first evidence that in the future in Russia, we will see the active construction of energy efficient homes and development of environmentally friendly materials. Demand will grow rapidly if the earn and receive public support all measures taken to implement energy efficiency technologies ", - says Helppolaynen. "Green" building - the direction of Russia's new. Demand for real estate related high environmental and energy efficiency requirements grow. Experts believe that in the coming years will gradually increase and the volume of supply. However, the theme of "green" building has proper development requires the support of the authorities and work with end users.
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