Mediators stuck

The Moscow market of real estate services has not become a civilized industry. In the market continues to thrive, "black" and "gray" brokers, the prices for services are clearly too high, but their quality leaves much to be desired. Nevertheless, the realtors themselves believe that over time will rid the market of the defects and improve the reputation of brokers. Buy & Sell According to the head of the analytical center portal "GdeEtotDom.ru" Alexander Pypin each year in Moscow with the participation of agents is about 100 thousand transactions in housing in the primary and secondary markets, and about 1 million transactions in the market rent. In view of the Commission, which are private agents and real estate firms from buyers, sellers, developers, tenants and landlords, market turnover of at least 20 billion rubles, while in Moscow, working at least 20 thousand Realtors, has estimated an expert. In other words, every real estate agent closes an average of 55 transactions per year. The biggest players in the market are companies such as "Miel", "Inkom", "BEST Real Estate," and the agency MIAN. Comes on the heels of the leaders of a number of relatively large agencies ("NDV-Property", "Domostroy" and so on.), As well as distribution companies ("Agent 002", Academy of Sciences of the docks and so on). But already after the group leader is an army of small companies and brokers. According to Mikhail Kulikov, Director of the company's secondary market, "Inkom-real estate" professional real estate agencies occupy about 40-50% of the market. The rest goes to private brokers who are either working as ECP, or do not bother with bureaucratic formalities. Really efficient agency to serve up to 20% market share, the rest of the flow passes straight trades with small agencies, private brokers, real estate companies pocket structures. At the same time a considerable part of transactions on their substance (offsets, payments for debt, sham transactions and operations resulting from the corruption or the interests of retaining the original agreement between the parties) to refer to the real estate market and is not worth it. A high proportion of private brokers linked in part to the fact that the major players of real estate services market is not very interesting. "Private traders successfully and productively work, often performing a purely real estate functions, while large companies quite actively involved in the development business, which allows them to stay afloat and expand the horizons" - believes director general "Property Services" Paul Karasev. That is why now the quality of services rendered by private traders, often lower, sometimes higher than that of larger agencies, for which real estate business has become, in addition to property development. "The quality of services and their reliability depends on the people themselves, - says Alexander Pypin .- There are many private realtors who never advertised and have been successfully passed from hand to hand, while many real estate brokers who work in companies that do not hold ". Despite the considerable volume of the market, nor on any single rules of the game even it is not. According to Alexander Pypin, the industry's current practice is not clear as to who is taken from the Commission of the purchase and sale of apartments. This is especially true economy class apartments, where the Commission may apply even with both parties to the transaction. "The market of real estate commission is paid only vendor apartments, - says CEO Alexander Dyachenko agency EliteCenter .- However, unscrupulous and unprofessional agents can collude with each other, and as a result of the commission actually pay more and the buyer." In the developed countries there are rules under which the collection of "second committee" is a crime. In general, according to estimates by Alexander Pypin usually deal with realtors can "remove" no more than 5%, with higher property values, the percentage is lower. However, in some transactions realtors can receive more - up to 10%, representing a single transaction in the interests of both seller and buyer. According to Alexander Dyachenko, a crisis often sellers of real estate were willing to pay up to 10% of realtors in the event of a successful sale. On average, the amount of commission brokers in recent years stands at 4%, although earlier he had reached 6%. In the mid-2000s, the founders of "Wimm-Bill-Dann" created the company "Agent 002", which declared that will take clients with less than 2% of the transaction. However, in 2008 the company was closed, although later returned to the market, but without the old pathos. Competitors then a new project with one voice said that such a low commission will make the business unprofitable, but in closing, "Agent 002" to blame for the crisis in the first place, rather than low commission. For the European market real estate companies are working with a smaller percentage and still manage not to go into negative - for example, in the Netherlands Commission for intermediaries is only 1% of the transaction. These different services According to the Managing Director of "Miel Franchise" Roman Mouradian, on the whole amount of compensation the agency depends on the complexity of company operations and is determined in each case. The standard package of services a realtor when buying a property include the following items: assessment of market conditions, it is possible to order execution, selection of options in accordance with the needs of the client, if necessary, development of financing options of the project, the organization views the appropriate options, preliminary analysis of documents and the most fundamental features acquisition liked the apartment, negotiating the terms of the acquisition with the sellers or their representatives, for the prepayment option that suits the collection and verification of required documents and the "story" apartment, preparing a legal opinion (on request), the organization of settlements, prepare a draft contract of sale, signing and filing for state registration of the contract of sale or receipt of registered documents, the organization transferring the apartment to the new owner by an act of reception and transmission. When selling real estate in the estate features include: assessment of market definition that is most beneficial for the client object conditions of sale, the organization of the most effective advertising campaign, the organization views the object potential buyers with the best interests of the seller, negotiate with potential buyers about the conditions of purchase, acceptance on behalf of customer prepayment fee required to sign the purchase contract documents, preparation of the sales contract, settlement organization, the signing of the contract of sale and submission of documents for state registration, receipt of registered documents, transfer of an apartment to a new owner by an act of reception and transmission apartment. In an exchange of housing real estate agent performs all of the above, under the conditions of committing both transactions simultaneously, that is the simultaneous buying and selling new apartment is available. In other words, the list of the extensive and, as a rule, the more expensive real estate - the more services are forced to realtors. The rental market is different. "The market for rental housing is more susceptible to change and chaos, but in general the principle of the commission at 100% of the monthly rental rate is preserved for many years, - says Alexander Pypin .- Since this is less critical and faster transactions and less money and influential clients than in the sale of housing, the process of registration is limited to one piece of paper, respectively, and real estate personnel in this area are generally less experienced and qualified. " In addition, he said, in this market often there are cases obvorovyvaniya realtors employers: often with the employee the company can "agree" to pay less than 100%, 75% and even 50% commission "in his pocket," says Mr. Pypin. However, many experts agree that the amount of work in the market rent of apartments in middle and lower level in real estate is very small and not worth the money they want to get him. The fact is that in this segment demand significantly exceeds supply, and leaves open the possibility that brokers preying on unsuspecting customers. The segment also rent luxury apartments Commission almost always charged it with the landlord. "The lack of clear regulation of real estate in Russia leads to the fact that in different regions of the agents build their relationships with clients in different ways" - concludes Roman Muradyan. Realtors outlaw Thus, in the Russian market of real estate services there are clear biases. The number of small brokers and agencies clearly excessive prices for the same services vary very considerably, as well as their quality. In this state, the market is becoming increasingly difficult to develop, and major professional players to strengthen their positions. Suffer from this uncertainty, not only clients but also themselves realtors, who can not build any civilized relations among themselves or with government officials. "The market for real estate services in Moscow could be considered civilized, if not a" but "- says Konstantin Barsukov deputy general director of" Relayt-Property ".- A professional realtor, but not limited to ensuring the security of transactions with real estate today is a person who do not recognize the state authorities. " Unfortunately, in Russia, according to Mr. Barsukov, there is no regulation or law that would regulate realtor and realtors normally allowed to "communicate" with the government. "That's nonsense, when the realtor to protect his client had to semi-legal ways to obtain information about the history of the apartment. It is on a real estate agent finds any problems in this story or not, the future of someone who decides to buy an apartment," - the expert concludes . Is there any chance to solve this problem? Experts believe that, yes. Thus, the marketing director of "NDV-Real Estate" Irina Naumova believes that Russia should re-introduce licensing of real estate activity. "This would help eliminate the random people from the market or, at least, would be another obstacle to their activities," - she said. But the reduction in the number of players went to the market only benefit. Another step toward civilized market could become rigid fixation of the working conditions of Realtors and the ranking of prices for services, depending on their size, complexity and customer demands. In other words, it is necessary to give the clients themselves can determine the package of services and, accordingly, its cost, rather than imposed on all standard product at inflated prices. Sorry, but the fact that the market of real estate services in the near future will find a truly civilized shape, hard to believe with great difficulty.