Friday, November 4, 2011

Business and the elite class: the difference is obvious!

The Russian real estate market is fairly young compared to European countries, so the real estate classification system formed and evolved in step with his progress. Today is divided into three major classes of property: elite, business class and economy. Then, what to consider real estate economy class does not cause controversy, but today it appeared stable expression - Comfort Class. Criteria for the same elite and business class is constantly changing. For example, what was considered an elite five years ago, today may be the only category of business, and a modern business class offer new qualities and capabilities. The fact that today is considered to be an elite real estate, and that business and what new trends in these classes are waiting for us in the future, experts told the Moscow Business Club: Alex Demyanchuk, Managing Director, "The first building trust", Alexander Zima, director of sales of real estate companies Penny Lane Realty; Alexander Dyachenko, CEO of "Elite Center", Denis Popov, CEO of Contact Real Estate; Yuri Khlestakov, CEO of the company "Russian House of Real Estate". The modern elite and business class property defining the boundary between the elite and upper segment of the real estate business class causes the greatest difficulty, because to date there is no generally accepted, documented classification of luxury homes, said Alexander Zima, director of sales of real estate company Penny Lane Realty. The greatest controversy is the question: should the house have to be a luxury low-rise and malokvartirnym and how binding is the location within the Garden Ring and the presence in the home infrastructure. And while there will be established by common criteria, the boundary between the upper segment of the business-class and elite housing will "float". Alexander Dyachenko, CEO of "Elite Center", focuses on three main criteria that distinguish luxury properties from the business class: location, building quality and service. The level of service in the elite segment should be very high, but it does not mean, however, that it is very expensive. The first essential criterion of real estate for Alexei Demyanchuk, Managing Director, "The first building trust" - is located. This elitka should not extend beyond the center city or area, traditionally attributed to the center in the understanding of the Muscovites. First of all, we are talking about the so-called "Golden Mile", as well as parts of the Patriarch and partly Khamovniki. But it deals specifically with new buildings, as a secondary property of these areas tend to be classified as an elite. It is therefore necessary to consider the location in conjunction with at least another two important criteria - unique architecture of the building combined with modern engineering and ergonomics at home. Luxury housing, by definition, can not be represented in large quantities on the market since the concept of "elite" means a rarity, Alexander continues to Zima, director of sales of real estate company Penny Lane Realty. The principal difference between gentrification of the business class, even the most expensive - in the location of all luxury property located within the Garden Ring. This alone is sufficient criterion to distinguish the elite house on a residential complex of business class. Real luxury housing is concentrated mainly in the Central Administrative District Khamovniki. The core of the elite area - all well-known "Golden Mile" between Prechistenka Prechistenskaya embankment and Soymonovskim travel, this is an analogue of 5th Avenue in New York or the Ginza district in Tokyo. The apartment is in the "golden mile" - a kind of brand, indubitable proof of the high social status. The most expensive apartments 'golden mile' offered Ostozhenka and in nearby streets: milk, first and second Zachatievsky, first and second Obydensky, Eropkinskom, Hilkove, Korobeinikova, Sechenov, Barykovo Butikovskom and alleys, the waterfront Prechistenskaya . Classic examples of gentrification - a residential complex "New Ostozhenka", "Ostozhenka Park Palace", "Ostozhenka, 11", "Milk House, a», «Crystal House», «Cooper House», «Light House», «Retro» "Happy House", "your club house." In addition to the "golden mile", adds Alexander Zima, director of sales of real estate company Penny Lane Realty, luxury property in Khamovniki concentrated in the area and Prechistenka Plyushchikha (apartment complexes, "The House at Prechistenskie Gate," "Three Poplars at Plyushchikha", "Vienna House "in Neopalimovskiy Lane clubhouse in Zmeledelcheskom Lane), in the Frunze Embankment (residential complexes" on Frunze House "on 3rd Street and Frunze" Fusion Park "on the street Usachev) Prechistenskaya embankment (residential complex" Barkley Plaza ") . After Khamovniki descending volume of supply followed Arbat district, Tver region, Zamoskvorechie Presnensky, Basmanny, Burgher, Tagan and Krasnosel'skii areas. Denis Popov, CEO of Contact Real Estate: «In all companies, their classification. In our view, the urban real estate elite class - is its location in the heart of Moscow (soft center). If not the center, the prestigious western areas bordering natural recreational areas (eg, Sparrow Hills, the territory of Victory Park), but with good transport accessibility. As regards the number of apartments, we can not say that the 100 - this is the elite class, and 102 - not the elites. " Luxury housing should bring pleasure to its owner, both inside and outside, said Alex Demyanchuk, managing director of "building trust first." As a rule, unique architecture associated with the great names of architects, as well as their ability to enter a new building to the existing architectural appearance of the center of old Moscow, while making it completely functional within. Best house and can not be large and massive, it negates the very meaning of elitism - is available only to the elect. In mnogopodezdnyh and apartment buildings, often referred to as the developers of the houses the elite class, you can not feel the election and the sweet taste of «luxury». In addition to the location of an elite house to be built well-known construction company with an impeccable reputation on the latest building technologies, says Aleksandr Zima, director of sales of real estate company Penny Lane Realty. Exterior finish and trim areas of public access should be made with the use of expensive natural materials, rare kinds of marble and precious woods. Moreover, in the decoration of the entrance, halls and other places of public access is not allowed flashy bad taste with plenty of stucco and gilding - the interior has to be refined and with a little restrained. For this development companies are invited to cooperate with the best design bureaus in the capital, and sometimes the world-renowned designers. Luxury house within the meaning of Alexey Demyanchuk, Managing Director, "The first building trust," should be equal to the club, it is unacceptable social stratification of the residents. Another axiom of homes for the elite class - this is the highest level of infrastructure and services. Such accommodation involves elaborate multi-tier system of access, clock video surveillance and improved security systems not only the common areas, and property owners, a system of "English concierge" to refer to any home maintenance services and much more. These luxury housing projects require huge investments of forces, resources and time, and therefore also difficult to imagine them without any "chips", such as a roof garden, or bathroom with panoramic views of Moscow. However, each such project, they should have their Denis Popov, CEO of Contact Real Estate separates the elite class in the upper, middle and lower segment. Higher segment - the apartments are not over 50 square meters. m, the middle segment of the elite class, up to 100 square meters. M. Complex building block may also refer to the elite class housing. For example, an elite residential community "Garden Quarters". Business-class apartments are an area of ​​200 square meters. m and more. This is mainly apartment buildings that are located farther from the center. As for the ceiling, in the elite class, they are 3m, and in business class - 2.8. Yuri Khlestakov, CEO of the "Russian House of Real Estate", understands that a large number of objects can not be the elite in the future can be a struggle for the title, even within the same segment, ie the title of the object is assigned to an elite once and for all, it must maintain high-quality maintenance, timely repairs, the proper level and other attributes of the corresponding elite, including the chamber-residence. According to Alexander Zima, director of the department of real estate sales company Penny Lane Realty, a consequence of the uncertainty is that some developers have positioned apartment complexes as a business-class elite, than buyers injected into error. More often ranked among the elite residential complexes objects "Scarlet Sails", "Triumph", "Shuvalov," "Tver", "Falcon's Nest," "director", "Sparrow Hills", "Valley of Dreams," "Pokrovskoe-Glebovo" "Pokrovsky Beach", "North Star", "Dominant", "Kutuzov", "Four of the Sun", "Four Winds", "Grand Park". Although in reality it is not luxury items, but a real business class. It should be noted that there were also quite anecdotal cases: for example, positioned as a luxury house residential complex "Kurkinskoe Manor" - the usual cast-brick house business class, located outside the Ring Road near Khimki. Came across the announcement of the sale of apartments in a luxury home on Novy Arbat. On closer examination turns out to house the elite panel of flats Soviet-built. Alex Demyanchuk, managing director of "The first building trust," agrees that most of the projects claimed by developers, both elite apply just to the standard business-class, corresponding to European, Asian and more even, comfortable accommodation standards. The business class is a key criterion for the very name, says Alex Demyanchuk, Managing Director, "The first building trust" - is housing for people with high demands and income, appreciate the functionality and comfort. Accordingly, the distribution area of ​​business-class homes - this is not necessarily the center, but always with a different area transport accessibility, existing infrastructure, comfortable, friendly environment and a prestigious reputation. Also in contrast to elitki - it may be large-scale projects, but always with individual architectural appearance and top-notch engineering stuffing. The homogeneity of social class is also important, so home-based business class, as a rule, different spacious apartments and a small amount on the landing. Home-based business-class Demyanchuk Alex, Managing Director "The first building trust," compares with a comfortable and absolutely reliable Mercedes E-Class, delivered in mass production, and luxury housing - to stick the car, like Maybach, the very possession of which already gives the owner of aesthetic pleasure. Stand out! Elite projects with all their expensive and conceptual soundness, as a rule, do not rattle, and should not rattle among the masses of extensive advertising campaigns. These houses are sold at very different principles, and often on their merits, known only by their owners. Ostentation, says Alex Demyanchuk, Managing Director, "The first building trust," remained in the 90's and now people are more valued aesthetics, comfort and safety of their own homes. In addition, as a good example of gentrification can bring home "patriarch", which is perfectly blended into the surrounding buildings, beat all the advantages of its location and thus became a role model in the implementation of engineering and infrastructure problems. With regard to ordinary business-class buildings, it is of course, projects such as "Triumph Palace", "Copernicus," "Red Sails" - located at a distance from the center, but became dominant architectural district. Alexis was pleased Demyanchuk, managing director of "The first building trust," an intelligent creative developers to design the main entrance of houses, harping on landscape design, infrastructure building. Perhaps the most unusual luxury project, according to Alexander Zima, director of the department of real estate sales company Penny Lane Realty, - that is the famous house-egg on the street Mashkov. This is a small house of five rooms, total area 342 square meters. But the challenge is not to the area and layout of rooms, and appearance. A small house is shaped like an ellipsoid, and indeed very similar to the egg. For an unusual appearance in the capital, architects and realtors called him "Faberge Egg", "house-provocation" and "house-joke." The owner of this home has the opportunity to stand out not only to pay, but the original flavor. Inside the house meets all the criteria for luxury real estate in the house a marble staircase, elevator own, artistic painting the ceiling of the "Easter" style. Alexander Dyachenko, CEO of "Elite Center" in the elite class allocates LCD "Monolith Plaza" because of its location - from the windows of the house overlooking the Cathedral of Christ the Savior, the main building of Moscow State University, Novodevichy Convent, Moscow River. The building was constructed in the street Kosygin - in a clean and upscale areas of the capital near the park. Another landmark project, "Cooper House" can be distinguished by the unusual architecture. The residential complex is designed to Butikovskom Lane just 20 apartments and consists of three buildings, connected by glass galleries. The building has a beautiful curly French balconies, decorated entrance, magnificent stained-glass windows, etc. The business class - the house "Panorama" on Klimashkina - windows of apartments 3 m open to tenants stunning views of the gold-domed center of Moscow high-rise buildings and a church. Denis Popov, CEO of Contact Real Estate notes among the elite class projects such as "House Square" on Dairy Lane., 1, an elite residential community "Garden Apartments", "Triumph Palace". "House Square" on Dairy Lane., 1 is located in the heart of Ostozhenka. "Garden Quarters" - the first experience of apartment building houses a first-class district with all the infrastructure. "Triumph Palace" - m Falcon, good location, great infrastructure, a home for business-class business advantage. What's popular? In the luxury real estate trend is obvious, I'm sure Alex Demyanchuk, Managing Director, "The first building trust" - will continue to be built up areas that have remained in the center of Moscow within the Garden Ring. Lots of these will be given to large developers tested close to the government and banks. In this situation, everything will work to ensure that it forms a "second golden mile". Perhaps starting this process will put the project "Golden Island" from Group "gut." In the luxury segment of the construction of new facilities will be conducted with the assistance of renowned architects and designers such as Philippe Starck, includes Alexander Dyachenko, CEO of "Elite Center." Also, looks more and more developers realize the importance of good governance built houses. And the trend will be significant involvement of professional management companies rather than the creation of the infamous HOA. This market, we still only beginning to develop rapidly, but it has huge potential. For example, in the West, market services of a professional management company is well developed, and strong competition contributed to the formation of very high quality residential care premium. In the real estate business class, in contrast, is expected to decentralization, and perhaps even the formation of new business districts around developing business centers, suggests Alex Demyanchuk, Managing Director, "The first building trust." As it is, for example, already beginning to happen around the buildings of "Gazprom" on the street. Nametkina. It is not excluded that in the category of business - housing will actively develop low-rise building, which is logical due to the development of business parks, such as Skolkovo. The Russian real estate market is fairly young compared to European countries, so the real estate classification system formed and evolved in step with his progress. Today is divided into three major classes of property: elite, business class and economy. Then, what to consider real estate economy class does not cause controversy, but today it appeared stable expression - Comfort Class. Criteria for the same elite and business class is constantly changing. For example, what was considered an elite five years ago, today may be the only category of business, and a modern business class offer new qualities and capabilities. The fact that today is considered to be an elite real estate, and that business and what new trends in these classes are waiting for us in the future, experts told the Moscow Business Club: Alex Demyanchuk, Managing Director, "The first building trust", Alexander Zima, director of sales of real estate companies Penny Lane Realty; Alexander Dyachenko, CEO of "Elite Center", Denis Popov, CEO of Contact Real Estate; Yuri Khlestakov, CEO of the company "Russian House of Real Estate". The modern elite and business class property defining the boundary between the elite and upper segment of the real estate business class causes the greatest difficulty, because to date there is no generally accepted, documented classification of luxury homes, said Alexander Zima, director of sales of real estate company Penny Lane Realty. The greatest controversy is the question: should the house have to be a luxury low-rise and malokvartirnym and how binding is the location within the Garden Ring and the presence in the home infrastructure. And while there will be established by common criteria, the boundary between the upper segment of the business-class and elite housing will "float". Alexander Dyachenko, CEO of "Elite Center", focuses on three main criteria that distinguish luxury properties from the business class: location, building quality and service. The level of service in the elite segment should be very high, but it does not mean, however, that it is very expensive. The first essential criterion of real estate for Alexei Demyanchuk, Managing Director, "The first building trust" - is located. This elitka should not extend beyond the center city or area, traditionally attributed to the center in the understanding of the Muscovites. First of all, we are talking about the so-called "Golden Mile", as well as parts of the Patriarch and partly Khamovniki. But it deals specifically with new buildings, as a secondary property of these areas tend to be classified as an elite. It is therefore necessary to consider the location in conjunction with at least another two important criteria - unique architecture of the building combined with modern engineering and ergonomics at home. Luxury housing, by definition, can not be represented in large quantities on the market since the concept of "elite" means a rarity, Alexander continues to Zima, director of sales of real estate company Penny Lane Realty.

The principal difference between gentrification of the business class, even the most expensive - in the location of all luxury property located within the Garden Ring. This alone is sufficient criterion to distinguish the elite house on a residential complex of business class. Real luxury housing is concentrated mainly in the Central Administrative District Khamovniki. The core of the elite area - all well-known "Golden Mile" between Prechistenka Prechistenskaya embankment and Soymonovskim travel, this is an analogue of 5th Avenue in New York or the Ginza district in Tokyo. The apartment is in the "golden mile" - a kind of brand, indubitable proof of the high social status. The most expensive apartments 'golden mile' offered Ostozhenka and in nearby streets: milk, first and second Zachatievsky, first and second Obydensky, Eropkinskom, Hilkove, Korobeinikova, Sechenov, Barykovo Butikovskom and alleys, the waterfront Prechistenskaya . Classic examples of gentrification - a residential complex "New Ostozhenka", "Ostozhenka Park Palace", "Ostozhenka, 11", "Milk House, a», «Crystal House», «Cooper House», «Light House», «Retro» "Happy House", "your club house." In addition to the "golden mile", adds Alexander Zima, director of sales of real estate company Penny Lane Realty, luxury property in Khamovniki concentrated in the area and Prechistenka Plyushchikha (apartment complexes, "The House at Prechistenskie Gate," "Three Poplars at Plyushchikha", "Vienna House "in Neopalimovskiy Lane clubhouse in Zmeledelcheskom Lane), in the Frunze Embankment (residential complexes" on Frunze House "on 3rd Street and Frunze" Fusion Park "on the street Usachev) Prechistenskaya embankment (residential complex" Barkley Plaza ") . <<>> After Khamovniki descending volume of supply followed Arbat district, Tver region, Zamoskvorechie Presnensky, Basmanny, Burgher, Tagan and Krasnosel'skii areas. Denis Popov, CEO of Contact Real Estate: «In all companies, their classification. In our view, the urban real estate elite class - is its location in the heart of Moscow (soft center). If not the center, the prestigious western areas bordering natural recreational areas (eg, Sparrow Hills, the territory of Victory Park), but with good transport accessibility. As regards the number of apartments, we can not say that the 100 - this is the elite class, and 102 - not the elites. " Luxury housing should bring pleasure to its owner, both inside and outside, said Alex Demyanchuk, managing director of "building trust first." As a rule, unique architecture associated with the great names of architects, as well as their ability to enter a new building to the existing architectural appearance of the center of old Moscow, while making it completely functional within. Best house and can not be large and massive, it negates the very meaning of elitism - is available only to the elect. In mnogopodezdnyh and apartment buildings, often referred to as the developers of the houses the elite class, you can not feel the election and the sweet taste of «luxury». In addition to the location of an elite house to be built well-known construction company with an impeccable reputation on the latest building technologies, says Aleksandr Zima, director of sales of real estate company Penny Lane Realty. <<>> Exterior finish and trim areas of public access should be made with the use of expensive natural materials, rare kinds of marble and precious woods. Moreover, in the decoration of the entrance, halls and other places of public access is not allowed flashy bad taste with plenty of stucco and gilding - the interior has to be refined and with a little restrained. For this development companies are invited to cooperate with the best design bureaus in the capital, and sometimes the world-renowned designers. Luxury house within the meaning of Alexey Demyanchuk, Managing Director, "The first building trust," should be equal to the club, it is unacceptable social stratification of the residents. Another axiom of homes for the elite class - this is the highest level of infrastructure and services. Such accommodation involves elaborate multi-tier system of access, clock video surveillance and improved security systems not only the common areas, and property owners, a system of "English concierge" to refer to any home maintenance services and much more. These luxury housing projects require huge investments of forces, resources and time, and therefore also difficult to imagine them without any "chips", such as a roof garden, or bathroom with panoramic views of Moscow. However, each such project, they should have their Denis Popov, CEO of Contact Real Estate separates the elite class in the upper, middle and lower segment. Higher segment - the apartments are not over 50 square meters. m, the middle segment of the elite class, up to 100 square meters. <<>> M. Complex building block may also refer to the elite class housing. For example, an elite residential community "Garden Quarters". Business-class apartments are an area of ​​200 square meters. m and more. This is mainly apartment buildings that are located farther from the center. As for the ceiling, in the elite class, they are 3m, and in business class - 2.8. Yuri Khlestakov, CEO of the "Russian House of Real Estate", understands that a large number of objects can not be the elite in the future can be a struggle for the title, even within the same segment, ie the title of the object is assigned to an elite once and for all, it must maintain high-quality maintenance, timely repairs, the proper level and other attributes of the corresponding elite, including the chamber-residence. According to Alexander Zima, director of the department of real estate sales company Penny Lane Realty, a consequence of the uncertainty is that some developers have positioned apartment complexes as a business-class elite, than buyers injected into error. More often ranked among the elite residential complexes objects "Scarlet Sails", "Triumph", "Shuvalov," "Tver", "Falcon's Nest," "director", "Sparrow Hills", "Valley of Dreams," "Pokrovskoe-Glebovo" "Pokrovsky Beach", "North Star", "Dominant", "Kutuzov", "Four of the Sun", "Four Winds", "Grand Park". Although in reality it is not luxury items, but a real business class. It should be noted that there were also quite anecdotal cases: for example, positioned as a luxury house residential complex "Kurkinskoe Manor" - the usual cast-brick house business class, located outside the Ring Road near Khimki. <<>> Came across the announcement of the sale of apartments in a luxury home on Novy Arbat. On closer examination turns out to house the elite panel of flats Soviet-built. Alex Demyanchuk, managing director of "The first building trust," agrees that most of the projects claimed by developers, both elite apply just to the standard business-class, corresponding to European, Asian and more even, comfortable accommodation standards. The business class is a key criterion for the very name, says Alex Demyanchuk, Managing Director, "The first building trust" - is housing for people with high demands and income, appreciate the functionality and comfort. Accordingly, the distribution area of ​​business-class homes - this is not necessarily the center, but always with a different area transport accessibility, existing infrastructure, comfortable, friendly environment and a prestigious reputation. Also in contrast to elitki - it may be large-scale projects, but always with individual architectural appearance and top-notch engineering stuffing. The homogeneity of social class is also important, so home-based business class, as a rule, different spacious apartments and a small amount on the landing. Home-based business-class Demyanchuk Alex, Managing Director "The first building trust," compares with a comfortable and absolutely reliable Mercedes E-Class, delivered in mass production, and luxury housing - to stick the car, like Maybach, the very possession of which already gives the owner of aesthetic pleasure. <<>> Stand out! Elite projects with all their expensive and conceptual soundness, as a rule, do not rattle, and should not rattle among the masses of extensive advertising campaigns. These houses are sold at very different principles, and often on their merits, known only by their owners. Ostentation, says Alex Demyanchuk, Managing Director, "The first building trust," remained in the 90's and now people are more valued aesthetics, comfort and safety of their own homes. In addition, as a good example of gentrification can bring home "patriarch", which is perfectly blended into the surrounding buildings, beat all the advantages of its location and thus became a role model in the implementation of engineering and infrastructure problems. With regard to ordinary business-class buildings, it is of course, projects such as "Triumph Palace", "Copernicus," "Red Sails" - located at a distance from the center, but became dominant architectural district. Alexis was pleased Demyanchuk, managing director of "The first building trust," an intelligent creative developers to design the main entrance of houses, harping on landscape design, infrastructure building. Perhaps the most unusual luxury project, according to Alexander Zima, director of the department of real estate sales company Penny Lane Realty, - that is the famous house-egg on the street Mashkov. This is a small house of five rooms, total area 342 square meters. But the challenge is not to the area and layout of rooms, and appearance. <<>> A small house is shaped like an ellipsoid, and indeed very similar to the egg. For an unusual appearance in the capital, architects and realtors called him "Faberge Egg", "house-provocation" and "house-joke." The owner of this home has the opportunity to stand out not only to pay, but the original flavor. Inside the house meets all the criteria for luxury real estate in the house a marble staircase, elevator own, artistic painting the ceiling of the "Easter" style. Alexander Dyachenko, CEO of "Elite Center" in the elite class allocates LCD "Monolith Plaza" because of its location - from the windows of the house overlooking the Cathedral of Christ the Savior, the main building of Moscow State University, Novodevichy Convent, Moscow River. The building was constructed in the street Kosygin - in a clean and upscale areas of the capital near the park. Another landmark project, "Cooper House" can be distinguished by the unusual architecture. The residential complex is designed to Butikovskom Lane just 20 apartments and consists of three buildings, connected by glass galleries. The building has a beautiful curly French balconies, decorated entrance, magnificent stained-glass windows, etc. The business class - the house "Panorama" on Klimashkina - windows of apartments 3 m open to tenants stunning views of the gold-domed center of Moscow high-rise buildings and a church. Denis Popov, CEO of Contact Real Estate notes among the elite class projects such as "House Square" on Dairy Lane., 1, an elite residential community "Garden Apartments", "Triumph Palace". "House Square" on Dairy Lane., 1 is located in the heart of Ostozhenka. "Garden Quarters" - the first experience of apartment building houses a first-class district with all the infrastructure. "Triumph Palace" - m <<>> Falcon, good location, great infrastructure, a home for business-class business advantage. What's popular? In the luxury real estate trend is obvious, I'm sure Alex Demyanchuk, Managing Director, "The first building trust" - will continue to be built up areas that have remained in the center of Moscow within the Garden Ring. Lots of these will be given to large developers tested close to the government and banks. In this situation, everything will work to ensure that it forms a "second golden mile". Perhaps starting this process will put the project "Golden Island" from Group "gut." In the luxury segment of the construction of new facilities will be conducted with the assistance of renowned architects and designers such as Philippe Starck, includes Alexander Dyachenko, CEO of "Elite Center." Also, looks more and more developers realize the importance of good governance built houses. And the trend will be significant involvement of professional management companies rather than the creation of the infamous HOA. This market, we still only beginning to develop rapidly, but it has huge potential. For example, in the West, market services of a professional management company is well developed, and strong competition contributed to the formation of very high quality residential care premium. In the real estate business class, in contrast, is expected to decentralization, and perhaps even the formation of new business districts around developing business centers, suggests Alex Demyanchuk, Managing Director, "The first building trust." <<>> As it is, for example, already beginning to happen around the buildings of "Gazprom" on the street. Nametkina. It is not excluded that in the category of business - housing will actively develop low-rise building, which is logical due to the development of business parks, such as Skolkovo. Developers at the same time will have to steadily improve the quality of construction, architecture and meet the world's understanding of the business class, as modern consumers are more and more travel, buy real estate abroad and have the opportunity to compare. The business class more and more projects will be conducted through integrated development and creation of a single oasis for life, says Alexander Dyachenko, CEO of "Elite Center." Already on the market today began construction of a number of business-class projects in this vein. Among them is an interesting project as the "Garden Quarters" in Khamovniki. Progress is already demonstrated by the appearance of the category of houses "comfort class". At the beginning of two thousandth such projects, such as a house "Chocolate" on the highway Altufevskoe certainly would have been assigned to the business class, but now we confidently declare it as a project-class comfort. As the buyers' accounts to grow and developers that, in the opinion of Alexei Demyanchuk, Managing Director, "The first building trust," should please both the first and second. Much depends on the policy of city government, said Denis Popov, CEO of Contact Real Estate. <<>> In the segment of business-class situation better. Territories in the TTC anymore. There pustyrnye places that are the motivation for the construction. With regard to real estate elite class, it may be a deficit. The trends are such that, at times, good business-class projects are tightened to a segment of the elite class and vice versa can slide down the project (eg, due to the fact that he was not a quiet place). Business-class projects can grow and at a price and popularity. Where to invest? According to Alexei Demyanchuk, Managing Director, "The first building trust," is not quite correct to recommend the apartment to invest in a business or luxury homes. Firstly, the people who managed to earn a real estate such a class, it is capable to deal with the subject of investing. Second, the rational factors in purchasing flats worth a million dollars or more is unlikely to put in the first place, much more important than the emotional component of purchase, the feeling that the buyer will receive possession of this particular property. Purchase of real estate can be compared to collecting works of art, where the first taste and personal preferences buyer. If we consider only the acquisition of real estate as an investment tool wiser to turn their attention just on the home comfort and economy class, with significant added value in accordance with the construction of the object readily and highly liquid market. At a time when construction is at a high level, said Yuri Khlestakov, CEO of the "Russian House of Real Estate", and in terms of architecture, and in terms of quality, on the first place, such a criterion as the location.

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