Investment in overseas projects

Investment in overseas projects may be of interest not only to the image, but also from a strategic point of view. Today, buy a villa, apartment, villa abroad, not only by the forces of the notorious Abramovich, but any staid businessman. Recently, the appetites of local merchants have grown substantially. Businessmen began to sweep with a merchant to buy land abroad for the construction of resorts, hotels, luxury housing, offices. One wonders why the Russians, with such enthusiasm foresters plant millions of dollars in a foreign land, though on the boundless expanse of our country it does not have? At this point, there are several assumptions. Investment in overseas projects glamor Some Russian companies suggest that investments in them are optional, random. First, it projects such as building a boutique hotel and resort companies, which in Russia had a similar business is not engaged. But their leaders are very fond of traveling. The company Mirax Group plans to build a resort town on the Adriatic coast in Montenegro (project developed by the German architectural bureau NPS Tchoban Voss Architekten BDA), hotels in Turkey, a respectable ski resort in Switzerland. Already open Mirax Resort hotel in Cambodia. Capital Corporation, "Barkley", which is building luxury housing in Moscow hotel complex rekonstruiuet again in Montenegro. The company "Inteko" got a golf club in the Austrian town of Kitzbuhel: this area is planned to build five-star hotel rooms at 70-80. Second, this point of both residential and office construction. For example, the Steklov Mathematical Institute builds Class A office complex in the capital of Bulgaria. Petersburg company "Nevsky Syndicate" is building three low-rise apartment complex in Greece, "Stroymontazh" - residential complexes in the Paris suburb of the total area of ​​50 thousand square meters. "St. Petersburg real estate» (Setl Group) develops cottage construction market in Finland. And this is - is not an exhaustive list of projects. Over the hill comfortably According to general manager of "Relight Region" Michael Lubentsov access to stable and regulated markets - this is a deliberate step in its strategy for the company. Member of the Board of Directors Max Temnikov Mirax Group treats the situation as follows: in Moscow, becoming closely. After a few years, the market satisfied. And today the company to seek new growth points that will help them develop. "Two years ago, we have thoroughly studied the domestic market, each center individually. And made the decision to the Russian regions do not walk. Why? Because for normal operation on a new site requires the developer to purchase plots transparent procedures and obtaining building permits, as well as stable consumer demand for high-quality objects. In our country there is no region that satisfy these criteria. Europe in this sense, attractive, and the market there is more predictable, "- he adds. President of the corporation, "Barkley" Leonid Kazinets said that foreign projects can protect yourself from price fluctuations in the domestic market. In addition, he notes, in many foreign countries are more favorable than in Russia, the tax regime, clearer administrative procedures. Among other things, market participants argue that the presence in the investment portfolio of international projects is important in terms of company image. According to the director of "RTM Development" by Vladimir Kiriyenko, it helps to attract both Russian and Western funding. A global approach, however, some developers in private conversations recognized that such a plan international projects often comes across by chance, and only then "fit" into the corporate strategy. Indeed, what about, for example, diversification of business may be discussed if the majority of overseas projects are scanty. It is unlikely that they will be able to compensate for losses to investors from possible short-term downturns in the domestic market. However, overseas gradually emerging Russian companies, for whom access to international markets is important not only in terms of additional income, the image, but also strategically. However, while such strategic thinking is often not developers, and manufacturers of building materials. For example, Russian "Penoplex", which produces insulation materials, creates a plant in Kazakhstan and expects to become one of the largest manufacturers of insulation boards of extruded polystyrene foam in the Asian region. Companies in the construction division of "Basic Element", intend to develop the international business of building materials. A joint venture with a corporation known in Europe Strabag (in particular, its technology will be used in the production of crushed stone). And recently, "Basel-Cement" concluded a cooperation agreement with the oil and gas company "Itera". "Basel-Cement" plans to enter the CIS markets, creating a network of cement plants in Belarus, Armenia, Turkmenistan, Ukraine and Kazakhstan. "We try to arrange their business so that in future work not only on the domestic market, but also to supply clinker (a mix for cement production) in Europe. There are cement plants are closed in accordance with the requirements of the Kyoto Protocol. This is a huge and very lucrative market ", - says CEO" Basel-Cement "Dmitry Savenkov. While examples of such a holistic approach to business development are rare. Companies are likely to be moving in this direction intuitively, blindly. But sooner or later interpenetrating influence of international markets and increased competition will force many players to consciously expand the geography of their business.